Overview: HABD's 90th anniversary was more than a milestone worth celebrating; it was a strategic opportunity to modernize the organization's brand, deepen stakeholder relationships, and reinforce its enduring relevance to the Birmingham community. Seizing that opportunity required a comprehensive strategy that worked simultaneously across brand, events, media, and digital content.

The Challenge: Honor HABD's 90-year legacy while simultaneously refreshing its brand identity and creating meaningful engagement touchpoints for residents, stakeholders, city partners, and the broader Birmingham community, all within a single coordinated campaign.

The Strategy: Led the full communications strategy for the anniversary campaign, including the development and rollout of a refreshed brand identity and new logo; community celebration events designed to engage HABD residents and the broader public; a dedicated stakeholder event honoring organizational partners; the launch of a new stakeholder newsletter creating an ongoing communications channel; and a video storytelling campaign featuring key stakeholders sharing why HABD matters to Birmingham.

The Results:

• Successfully launched a modernized HABD brand identity in the context of a landmark milestone

• Executed community and stakeholder events that deepened organizational relationships

• Launched a new stakeholder newsletter, establishing a lasting communications channel

• Produced and distributed stakeholder video content across HABD's digital platforms